EaseMyTrip.com Became Travel Partner of Bollywood Film ‘Ek Paheli Leela’
EaseMyTrip.com is associated with another great film of Bollywood as its travel partner – ‘Ek Paheli Leela’. Ek Paheli Leela is a Bollywood musical-thrille
The story of ‘Ek Paheli Leela’ was written and directed by Bobby Khan and produced by Bhushan Kumar and Krishan Kumar. The leading stars of the film are Sunny Leone, (in the titular lead role), Jay Bhanushali, Rajneesh Duggal, Jas Arora, Mohit Ahlawat and Rahul Dev playing important roles. The choreography of the film is done by Saroj Khan and Ahmed Khan whereas music for the film is composed by Amaal Mallik. T-Series has taken the music rights of the film. Trailer of the film was released on 6th February 2015 with the release of film Shamitabh. The trailer of the film became really popular on YouTube and was ranked top in list of YouTube’s most viewed Bollywood movie trailers of 2015 till date. The film is commercially successful and widely approved by viewers.
The main purpose of EaseMyTrip behind becoming a travel partner of ‘Ek Paheli Leela’ was to increase the visibility of the brand among its customers. Being a leading travel company of India, EaseMyTrip.com has targeted heritage tourism through this film that may attract more culture and heritage loving people to enjoy a memorable vacation. The major part of the film has been shot in Jodhpur and EaseMyTrip has provided the team of the movie with best travel facilities. Through film promotions, EaseMyTrip.com has planned to extend its target audiences and increase the brand awareness of the company.
By becoming a travel partner of a successful film, EaseMyTrip.com has gained much popularity.