Ambiance Mall, Gurgaon – 23rd January, 2014: EaseMyTrip.com, one of the most well-known travel companies of India, promoted a Bollywood event at ISKATE in Ambience Mall, Gurgaon. The event was essentially a promotion of the Bollywood Comedy movie ‘One by Two’, in which film stars Abhay Deol and Preeti Desai arrived. EaseMyTrip.com is associated with this movie as one of its promotion partners. As always happens, arrival of Bollywood stars made people go crazy for getting just one of their glimpses.

These stars arrived here for the film promotion and on this occasion, Meenal Bansal Pitti, HR Head of Easy Trip Planners Pvt. Ltd was present along with Sakshi Gupta Pitti and other office staff. The company is associated with this film for its promotion and as a travel partner. Being a high-flying player of travel and tourism industry, the company intends to make its presence beyond travel sector by endorsing Bollywood films. The main idea is to be omnipresent, meeting more customers and creating its brand value.

The company has plans to widen up its target audiences through film promotions. Before ‘One by Two’, it has promoted several events of Bollywood films. These films are R…Rajkumar, Houseful-2, Maximum, Table No.21, Khiladi 786, Matru Ki Bijlee ka Mandola, and Once Upon a Time in Mumbaai Dobara. In these films, EaseMyTrip.com was associated as promotion partners, event organizers, travel partners or one of the sponsors of press conferences. In fact, film stars of ‘Commando’ and ‘Maximum’ arrived at the office premises for their film promotion.

At present, Bollywood is seeing a new trend of endorsement in which film stars directly go to the public for brand backing and film promotion. ‘One by Two’ is a Hindi romantic comedy film that has been directed by Devika Bhagat. Its releasing date is 31st January, 2014. The story of the film talks about a real life couple Amit & Samara who meet each other while living in Mumbai. The leading roles in the film have been played by Abhay Deol & Preeti Desai and the music of the film has been composed by Shankar Ehsaan Loy.

By promoting ‘One by Two’, EaseMyTrip.com has taken a step forward for widening its presence.